Guitar Brothers SEO
Guitar Brothers established themselves in Brisbane in 2006. Through some marketing by TBA Media, the team at Guitar Brothers spotted a portfolio item that very much appealed to them, and invited us in for a chat for a website and online marketing quote. In talking to Reece and Craig, the owners, it was decided that they were really going to attack the online market and do it right! With an already existing fan base on Facebook, it was now time to bring their website up to scratch. TBA Media have worked with Guitar Brothers for over 3 years now, we have built a custom designed WordPress website, with an ‘Ashop’ E-commerce plugin as a shopping cart function and two totally separate fully developed websites for their wholesale and specialist import trade.
Firstly the idea was a keep the ‘boutique’ look and feel to the business through the website, leaving this ‘local Brisbane guitar shop’ as somewhere easily identifiable as an actual location for physical visits to the store. The second goal was to attract web traffic through the E-commerce store from all over Australia.
The results really speak for themselves. Within 6 months of the initial local campaign, Guitar Brothers ranked page 1, position 1 for virtually any keywords that contain the words ‘Brisbane’ and ‘Guitars’. So this greatly increased the walk-in and phone enquiries as to the physical location. Around 6 months later an aggressive and ‘brand name’ targeted campaign saw a great new URL purchased and ‘www.onlineguitarshop.com.au’ was added to the SEO network we were creating.
Guitar Brothers now attracts over 15,000 unique visitors a month from all over Australia. Their booming local retail trade being improved on with local SEO, and the national ‘guitar brand’ SEO campaign is now a major contributing factor to an increasing online retail income for the business. With over 2000 products online, 3 main websites, and a huge social media network, Guitar Brothers have gone from relative online obscurity to absolute domination of their market within 2 years of commencing with TBA Media.