Website content trouble? How TBA Media can help
Web content and how TBA Media can help you produce a better website.
Having a web page is like breathing in today’s world of virtual business. There are many advantages to websites which include advocating and promoting your business to clients that you would normally not have access to, increasing exposure which ultimately leads to increases in revenue and all this is done 24 hours a day seven days a week.
But! You need to actively promote your website by providing constant written updates and new readable content. You may be like I was for a long time and think that once you create a website, it will work relentlessly for you in generating all that business and extra income. This is not the case, which I found out. There is a need to actively put content such as articles, blogs, extra pages, break downs of service niches, latest news section and other content types onto your website.
So, what does regularly adding content do?
If you don’t provide constant content or articles Google does not see your webpage as well as if you do continually add content. If you look at Google as a giant library and all the webpages that are placed into Google’s index are ‘books’ in the library. How do you find the book you are looking for? And more importantly how does Google decide which are the best books to display in a higher ranking than others? Through content! The more content, quality writing and unique articles that you post onto your website, generally the higher Google classifies you. This is why it is so important to ensure that you have someone like TBA Media who has highly trained and experienced writers allowing us to provide a constant stream of information for Google to look at into your website.
The result of continually adding and developing your website is that Google always has new and informative information about your service and product niches that can be added to Google’s index. In most cases, the larger the website structure and page (URL) count, the higher the rankings will be in Google Search Engine Results Pages (SERPS). (SERPS are what is displayed to a user searching Google’s search engine.)
What this means for those of us who do not speak “computer” as well as others, is that your page will be found, hopefully at the top of the first page every time someone looks for key words that are associated with your company.
This brings me to my next point, highlighting why it is advantageous to have a specialist do your writing and content for you, because it needs to have relevance to your business in order for you to get the results you are looking for in Google rankings. You need to ensure that this stream of information is relevant and uses key words and phrases that are synonymous with your company and its specialties. I didn’t understand this for a long time and now I wonder how I didn’t see it, because it seems so obvious.
In order to obtain maximum benefits, the content needs to fulfil a few essential criteria:
- Regular and routinely added to website;
- Relevance using key words to your business;
- Readable, informative information that can be shared on social media (i.e. not just writing for the sake of writing);
- Unique, non-copied, content that gives Google a reason to index the newly added content.
If one of these things are missing then your web page is not working to its full capacity and you are likely not receiving the maximum benefits.
TBA Media have specialist content writers who can fulfil these criteria to maximise your web presence and online effectiveness.
Why do you need to hire someone? Well the short answer it that you don’t, but without these processes working in unison and on a regular basis you will find that your rankings will fall and you will lose Google ranking position and high exposure rating. We can guarantee to fulfil our monthly content creation commitment, ensuring that you receive regular content as often as requested of quality and relevance.
Call us today for a free evaluation. We can provide advice about the specific writing services you need, so that your Google rankings and business revenue increases.