Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.
If this definition of SEO marketing makes no sense to you then you are like the majority of business owners throughout the world, you do however realise that a strong presence on the internet is vital in today’s competitive business arena. What you do need to understand is that if you want your website to start ranking and out pacing your competitors you need to be proactive and consider a SEO website. What this means for you the business owner is that with the implementation of a SEO rich campaign you will start to see immediate differences, including more traffic and enquiries driven your way and higher rankings possible leading to page 1, the epitome of google placings and prime position for any business.
TBA Media have taken many clients whom have come to us knowing what they want but without a clue on how to achieve it. With our help, which includes a comprehensive consultation to ascertain your niches, business desires, etc. we compile an individualised SEO campaign determined by your budget in order to get your business a greater presence and more audience visibility. Call us today and we can show you working examples of companies which we have help and demonstrate to you how we can help you as well.
WHAT DO I NEED TO KNOW
Before we start a Search Engine Optimisation (SEO) campaign, we educate our clients on exactly what they should consider in choosing keywords, we show you how to check keyword volumes and present you with cold facts about how good your plan of attack is. Learning about SEO is a journey taken by very few, but if you have an interest in it, we can not only DO your SEO, but as a side effect you will LEARN about SEO, so that you can also contribute to your own SEO for the long-term future.
HOW LONG DOES IT TAKE TO GET IT STARTED
There is usually 1 – 2 weeks of planning and keywords research – there also has to be a mutual understanding of the desired goals for the campaign. Most people think that rankings are the only key to success with SEO. We believe that although rankings are important, it is actually the overall quantity of qualified traffic that the website achieves that makes the all-important difference to the website and therefore business profit.
Once these mutual understandings have been achieved and a benchmark has been taken for the website’s current standings and traffic, a campaign will then commence in accordance with the goals and benchmarks set.
PAGE 1 OF GOOGLE IS A FINITE SPACE – HOW MUCH OF IT WILL YOU OCCUPY?
WILL I SEE RESULTS RIGHT AWAY
You cannot expect any results in the first 2 months of an SEO campaign, because a lot of that time is planning, research and monitoring traffic. You will see an increase in traffic for your website in the first two months, although the majority of growth for traffic will occur after the first 2 months. You should expect that in month 3, 4, 5, and 6 – you will start to see very good results.
ADVICE ABOUT SEO
Getting advice and info about this is very difficult, because the internet itself is jammed packed with scams and get-rich-quick schemes. Some of these un-ethical entities make promises of ‘guaranteed success’ and ‘guaranteed rankings’ without actually having any evidence at all of case studies and working functioning success stories. These companies use spam emails and telemarketing to get at business owners until they give in and ‘trial the services’ only to find that the SEO business does little or nothing to increase the web presence of the business – these companies are unlawful sales organisations with one goal: Get your money and don’t give it back – unfortunately there is little that can be done about this, because most fall outside the legal jurisdiction of Australia.
TBA Media prides itself on honest and realistic advice about businesses and the chances of online success. We have declined or rejected just as many clients for SEO as what we actually have accepted, simply because some ideas have already been exploited, and there is no real point is trying to bombard a crowded marketplace. We will be real with you in regards to your chances of success, that you can be sure of.
SUCCESS WITH SEO = SUCCESS IN BUSINESS
WHY DOES TBA MEDIA OFFER SEO?
Please let us clarify a few points about what makes TBA Media a little different to most web development and Search Engine Optimisation (SEO) companies. Well the truth is we never set out to be an SEO company. However the demand of Search Engine Optimsation (SEO) being so high, and the success we have had with SEO trials on our own business led to us seriously considering offering SEO around 3 years ago. So serious evidence-based testing began in 2012. The trust you gain as an SEO company can only be done so by having good and credible case studies whereby you can prove what you are doing is working, and works for the long-term.
Well, by 2013 we had the proof and evidence. We completed the trials and tests, and were confident enough to offer what we had achieved for our in-house companies to our clients.
We now work with clients to improve Google and search engine rankings using proven techniques, web development, and rapid growth of online presence.
FRANCHISE AND BUSINESS NETWORK SEO
If you are a major corporation or franchised business looking to create a solid network of websites that will assist in the development of your business, TBA Media has the expertise for you.
Our ability to develop includes creating custom websites with the ability to duplicate themselves for franchises as they grow in numbers. Our case study even demonstrates that when the new websites are launched, they launch straight into position rank 1 on Google, like the existing franchise websites – our case study is a provider of child play services and now has 20 locations Australia wide. Please ask us for more details if you are interested in a system for your own franchised business
SELF DEVELOPING SEO WEBSITES
…websites that grow… by themselves!!
Could you imagine if you had a factory or machine that had the ability to duplicate itself and grow exponentially with little to no manual input – maybe just approving content, images and uploads from users…
Well, web development, technology and coding has now become so advanced that it is possible to build a website that has the ability to propagate and grow based on user activity on the website itself. For example, let’s say you are a small recruitment company and you have the objective to get your available jobs online so your potential candidates can see the jobs you are advertising for, like Seek, but just with your jobs. Well, we are able to do it. Your clients (employers) would easily be able to upload their jobs to your in-house website, our system would format the content, remove the employer details, and make a listing on your website automatically. This way your website will grow by itself, making more pages, and making it more searchable on the search engines.
How about a modelling company looking to source models – we could build a system whereby adding models to the website, and models applying for a modelling position could be 1 transaction, with a simple approval process for the business owner.
These are just some ideas that we have deployed and implemented for our clients, whatever your idea, we would love to hear it and help you develop it.
YOUR BUSINESS WILL GROW WITH A MORE SUCCESSFUL ONLINE PRESENCE
RETURN ON INVESTMENT
Any idea you have, if there is a possible way to make it profitable online, we can find it. We call a profitable website or online function an ‘IPDA’, which is short for ‘Income Producing Digital Asset’. An IPDA is a turnkey business that makes money online. A great IPDA is a function or website that can be easily duplicated and is as good as an investment as any. We see the internet like real estate, the more positions you have online, the more real estate your have, and like real estate, you could also say that the most important thing is: location, location, location.
INCOME PRODUCING DIGITAL ASSETS ‘IPDAs’
A lot of people know that it is possible to make money through Search Engine Optimisation (SEO) and online marketing strategies, however only very few have the knowledge and skills to launch what must be deployed in order to have a successful IPDA.
If you are considering an investment into any asset, you are wanting a return. The best thing about conceiving, creating, and launching an IPDA is that you are able to do it on a scale that is most comfortable for you. If you want to start small, you can, and test the waters for whatever industry, service or product type you are promoting. After you experience some small successes, a good IPDA can easily grow and scale upwards so that each year the income from that digital asset will become more and more.
Another key benefit of using Search Engine Optimisation (SEO) to create IPDAs is the fact that only your imagination can hold you back. If you have enough funding to develop and launch your idea, you can literally do anything you want. For example, if you are a tiler, and interested in branching out into paving, you can do so with little risk involved. Once you have interested parties in your new service, you can work on ensuring that the delivery of the now new service is sustainable.
SEO CONTENT AND ARTICLE PUBLICATION
We offer it and we are great at it: TBA Media offers affordable bulk article content, through to premium Search Engine Optimisation (SEO) ready edited sales content and website copy. Whatever your need, big or small, our team can handle it. Content is usually what holds up the process, but not with TBA Media, because we do it for you.
PICK UP THE PHONE, AND CALL US
If you made it this far on this long page of content, then surely you must have questions, or at least want proof about the claims and case studies we have spoken about above, so pick up your mobile phone, and dial the number at the top of the screen. Ask any question, pitch any idea, and let’s get started.