SEO Websites: Proper Structure Within Web Development Services
Although Search Engine Optimisation (SEO) is generally considered to be a totally separate part of website design and development. TBA Media has a very different way of thinking. When we create SEO websites, SEO is a huge factor in how we design the page layout, the content grouping, the categories and whatever else the website may require to fulfill the functions.
SEO in its essence is known as ‘activities and processes to enhance your website’s presence, primarily on Google’s Search Engine Results Pages (SERPs)’. So with this in mind, a great place to start is to understand that SEO is Google’s own mission statement:
“Google’s mission is to organize the world’s information and make it universally accessible and useful”
The keywords we see in this statement are ‘organize’, ‘information’, ‘accessible and useful’. It is for this reason, we as a web design company, take a lot of care in properly preparing our seo websites based on information laid out in SEO perfect structures. David Gillon (Partner and Co-Founder) is the SEO strategist and responsible for the creation of purpose built website briefs and wireframes. All custom websites are designed graphically by Lee Harriss (Partner and Co-Founder) in the company. Creating a website that is ‘accessible and useful’ means engaging design, easy navigation and a strong direction on how we want the user to be directed through the website.
When considering the agency that will create your website, most people don’t even consider if the company has experience with SEO, whereas here at TBA Media, we think of nothing else when creating a website. Because what use is a website without traffic? Why not build a shopping centre in the middle of a desert with no roads leading to it?
Using a website designer without SEO experience means in order to get your website ranking in Google’s search engine, you will likely have to pay another ‘SEO Company’ to carry out the SEO work required. But here at TBA Media – your website will come fully equipped with the SEO requirements, the knowledge and the coding experience that we have gained as a company and individuals over the last 10 years.
Popular Features and Functions of tba media’s Purpose Built SEO Websites
- Website page and content layout in line with world class ‘white hat’ SEO techniques
- Advice on content structure, page layout, calls to action and user interaction
- Open and honest advice about keyword strategies and industry competitiveness
- Capability to easily expand on content, categories, sub categories and blogs
- Custom graphic design including advanced sales strategies used within design
When we first sit down to create a ‘Purpose Built SEO Website’ the first thing we consider is the keywords you are wanting to target in Google’s search engine results pages. Essentially we ‘reverse engineer’ the website structure and content brief in accordance with the evidence we find in our keywords research, and in consultations with you, our client. Finding the correct balance of keywords that are searched for, and also not as competitive, effectively finding the correct niches to target can be the difference between success and failure in the world of SEO. It is unlikely that your website will launch itself onto page 1 at the initial launch, however TBA Media has achieved this before. Most of our websites launch onto page 1, 2, or 3 at launch. From that point on we can continue to work on getting into a prominent position.